The rise of plant-based food in the foodservice industry
The VEGANOK Observatory will take center stage at SIGEP 2025, the premier event for the sweet foodservice industry. With the goal of analyzing emerging trends, studying market dynamics, and evaluating the impact of vegan products at the fair, SIGEP serves as a strategic platform for understanding the future of this rapidly growing sector. The event highlights both opportunities and challenges for businesses and professionals as veganism becomes increasingly mainstream.
Growth of vegan gelato and plant-based pastries
According to the VEGANOK Observatory, the plant-based gelato market is experiencing significant growth. A recent Good Food Institute report revealed that in 2023, this sector in Italy saw a +17.3% increase compared to 2021. The momentum continued into 2024, with an additional +6.8% rise in the first four months of the year compared to the same period in 2023. This evolution has led to a shift in consumer habits, reducing seasonal constraints and fostering stronger customer loyalty.
Vegan pastry is also gaining traction, driven by an increasing demand for sweets made with organic ingredients, locally sourced raw materials, and eco-friendly packaging. Among these, vegan panettone stands out as the primary driver of growth, with a +3% revenue increase in 2024 compared to the previous year.
Consumer trends driving the shift to plant-based products
The VEGANOK Observatory has identified key factors motivating consumers to adopt a plant-based diet. Ethics remain at the forefront, as awareness grows about animal exploitation in the traditional food industry. Many are opting for more ethical alternatives, prioritizing both animal welfare and a more just, compassionate world.
Health considerations also play a crucial role. Scientific studies have demonstrated that plant-based diets can help prevent chronic illnesses such as diabetes, obesity, and cardiovascular diseases, ultimately enhancing overall well-being. At the same time, environmental concerns are another major driver. A vegan diet is recognized as one of the most effective ways to reduce one’s ecological footprint, conserving natural resources and cutting greenhouse gas emissions.
Additionally, advancements in food technology have significantly improved the taste and quality of vegan products, making them increasingly appealing even to non-vegans. The rise of celebrity endorsements, social media influencers, and well-known athletes promoting plant-based lifestyles has further accelerated the sector’s expansion, positioning veganism as a modern and aspirational choice.
With these driving forces shaping consumer behavior, veganism is no longer a niche movement but an integral part of the global food market, redefining the industry for years to come.
